Case Study: 365 Ads | Free Classified Ad Post Web Design

Introduction

MSM Coretech is an expert in the development of online solutions that help businesses to develop and grow. Here, we will share our experience with 365 Ads, which is a new Indian online classified ads portal. We were asked to design an easy, scalable, and secure website which brings together millions of Indian buyers and sellers.

Project Type

It was a Full-Stack Custom Web Development project with UI/UX Design, Data Security Features, and Search Engine optimisation. It was an extended engagement to develop a feature-rich but user-friendly classified site from scratch.

546 M The website recorded

6-7 Month Timeline

The Outcome

365Ads, in partnership with MSM Coretech, features a robust yet easy-to-use classified portal that has clocked lightning adoption in India.

Key Results:

Rapid growth in daily active users and ad postings
Smooth, quick browsing and posting experience across devices
Significant rise in organic search traffic and ad visibility
Successful nationwide adoption among urban and rural users
Stronger trust and safety due to secure transactions and anti-fraud measures

This successful association with 365Ads showcases MSM Coretch’s ability to build enterprise-grade, market-ready platforms that solve real-world business challenges. By leveraging our technical depth, user-focused design, and integration capabilities, we helped 365Ads redefine an entire industry segment, setting a benchmark for innovation, security, and usability.

OVERVIEW OF CASE STUDY

365 Ads is an Indian free online classified ads site where users can post and search jobs, services, clubs, vehicles, community events, etc. The website is simple and easy, and can be run by both rural and urban users. Therefore, now it has become very easy to buy, sell, or advertise through an ad post.

Important Features of Adsblast are:

Allow to post a free ad without any surprise charges
Give instant visibility in Indian cities
User-friendly interface
Secure and traditional transactions

SERVICES THEY ASKED

365 Ads partnered with MSM Coretech for an end-to-end digital development solution, which involved:

Web Development: Fast, responsive, and interactive web page.
UI/UX Design: Clean layouts, smart search filters, and easy navigation for all users.
Back-end Development: Traffic-friendly architecture with multi-category support.
Security Implementation: User authentication, encrypted chat functionality, and anti-fraud controls.
SEO Optimisation: Maximum visibility in search results for organic growth.
Category-Based Listings: Tailored implementation for dynamic ad categories like Jobs, Real Estate, Clubs, Events, etc.

THE CHALLENGES

365Ads faced certain challenges while developing its web platform. Smooth integration of multiple elements comprising responsive web design, composite back-end solutions, and secure user login had to be facilitated. The platform is required to support massive traffic levels and unique category-based listings, requiring a scalable architecture. Maintaining a smooth user experience across devices, with SEO optimisation in a competitive market, contributed to the complexity. Moreover, integrating digital marketing efforts like PPC and SMO with ongoing development posed strategic and operational issues.

THE SOLUTIONS

365Ads is associated with MSM Coretech to get the best outcomes in the field :

Web Development: We had given a quick, responsive and engaging web property optimised for mobile and desktop browsing with an assured and seamless user experience.
UI/UX Design: We designed clean, user-oriented layouts with easy navigation and intelligent search filters, which boosted accessibility and engagement across all user segments.
Back-end Development: We build a scalable, traffic-efficient architecture with robust support for various dynamic ad categories and high concurrent user activity.
Security Implementation: We provide secure user authentication, sophisticated anti-fraud protection and encrypted chat to preserve information and integrity.
SEO Optimisation: We applied technical seo best practices and end-to-end on-page to attain top-level search engine visibility and organic traffic.
Category-Based Listings: We built a proprietary listing infrastructure to accommodate unique categories such as jobs, real estate, clubs and events to make managing content and user browsing smooth.
Digital Marketing Services: We applied SMO, PPC and content writing to elevate user acquisition, brand visibility and engagement on several digital platforms.