Aurum Oasis is a prominent online retailer offering fine jewellery and authorized premium pens from brands like Sheaffer and Parker. The company is committed to blend elegance and personalization as they offer laser - engraved names including logo services, bespokes jewellery exclusively for both men and women.
The brand has extended in Mauritius and span where they maintain a powerful digital presence through e - commerce, Facebook, Instagram and other digital platforms. Aurum Oasis sought to scale operations by boosting the user interface, optimizing digital marketing and streamlining the shopping experience digitally.
Prominent Features of Aurum Oasis
- Curated jewellery collections for women, men, and children
- Premium pens with laser engraving for personal and corporate gifting
- Bespoke signet rings and charms for global diaspora
- Seamless ecommerce experience with category-based navigation
- Active social media commerce on Instagram and Facebook
Aurum Oasis approached MSM Coretech for a full-scale digital transformation that included:
- Web Development: Responsive, mobile-first, visually engaging website.
- UI/UX Design: Elegant interface with easy navigation and intelligent product discovery.
- Back-end Development: Scalable infrastructure to support dynamic product listings and high traffic.
- Security Implementation: Securing transactions, user authentication, and fraud prevention.
- SEO Optimization: Boosting visibility in search engines to attract organic traffic.
- Category-Based Listings: Personalized implementation across jewellery types, pen collections, and offers.
- Digital Marketing: Content writing, social media optimization (SMO), and pay-per-click (PPC) campaigns.
Aurum Oasis faced several challenges as they transitioned into a larger e-commerce operation:
- Make a premium yet user-friendly online store for both jewellery and corporate gift buyers.
- Managing multiple product categories with several product types and pricing structures.
- Implementing secure and intuitive checkout flows with local and international capabilities.
- Balancing SEO and social media visibility with a strong visual identity.
- Managing and scaling customer engagement on Instagram and Facebook while aligning it with web traffic goals.
MSM Coretech partnered with Aurum Oasis to deliver a comprehensive digital commerce solution which are:
Web Development
We build a seamless responsive website optimized for mobile and desktop platforms. The site is quick, responsive, easy to find, and reflects the premium branding of Aurum Oasis.
UI/UX Design
Our graphic designer team executed clean layouts with user-friendly navigation, advanced product filters, and engaging product galleries to boost customer engagement and enhance conversions.
Back-end Development
We build a powerful back-end capable of supporting high traffic, flexible inventory management, and scalable product categorization, especially for multi-variant jewellery and pen products.
Security Implementation
Implemented end-to-end encryption for user data and secure payment gateways with anti-fraud detection mechanisms to protect both the client and customers.
SEO Optimization
We optimized metadata, internal linking, product descriptions, and site structure, leading to improved rankings on local and regional search results.
Category-Based Listings
Created intelligent listing infrastructure tailored to jewellery (rings, earrings, pendants) and pens (by brand, price, and use case), ensuring smooth product discovery.
Digital Marketing Services
Our team launched targeted campaigns on Instagram and Facebook, combined with PPC ads and SEO content strategies, resulting in higher visibility, engagement, and sales.
Project Type
It was a Full-Stack Custom E-Commerce Development project featuring UI/UX design, secure payment systems, SEO enhancement, and digital marketing integration. It included both front-end and back-end components tailored for a luxury retail experience.
