The company offers automation and enablement solutions and was founded in the year 2013 and is still growing rapidly. Their offices are located in the UAE and the USA, and they partner with high-growth businesses to smoothen operations and support innovation. They have a very bold vision to become a leading digital establishment provider for the businesses looking to navigate and transition into automation. The key properties of this company are:
- Focused on the Automated Economy
- Strong client-first philosophy
- Global reach with USA and UAE presence
- Commitment to innovation, performance, and empathy
The goal of Cooperative Computing was clear. They asked us to:
- Develop and design a responsive website that reflects their leadership and core services.
- Provide UI/UX design that can offer a smooth user experience and encourage user engagement.
- Develop a precise and impactful content strategy that communicated their brand values, mission and vision.
- Develop a website that is optimised for every device.
- Information architecture should be fully streamlined for smooth navigation and clear service portrayal.
- It should be keyword optimised for better visibility to the target audiences.
The core challenge was to translate their strong brand identity, keeping in mind that it also centred around empowerment, innovation and empathy, into a digital experience. It also needed to be effective as well as inspiring.
Key challenges were:
- Showcasing a high-tech yet human-focused tone through the website design.
- Balancing creativity with professionalism.
- Structuring multiple service categories without overwhelming the user.
- Designing a platform which is suitable for both big companies and startups.
- Launching with technical SEO and performance foundations from day one.
MSM Coretech devised a strategic and technical backup custom solution for Cooperative Computing:
Web Development: The website was fully responsive and scalable with neat code and smooth page transitions. The pages were also optimised so that they load fast on any device, offering an uninterrupted user experience, whether desktop or mobile.
UI/UX Design: Our UX team developed wireframes using a customer-first design philosophy that resonates with the mission of Cooperative Computing. The design patterns use futuristic but intuitive concepts with clear calls to action along with subtle animations that are engaging yet non-distracting.
Content Integration: Our content team closely collaborated with Cooperative Computing on writing and organising all site content, ensuring that everything is in line with the organisation's values of growth, empathy, innovation, and high performance. The tone of the message remained professional, friendly, and hopeful.
SEO: On-page SEO implementations have been employed, making the website easy for crawling and indexing, from meta tags to header hierarchy and structured data. Keywords relating to automation, digital enablement, and enterprise solutions have naturally been integrated throughout.
Navigation Architecture: We cleansed the sitemap and content flow, logically grouping related services and rewarding every click on the journey. A smart menu and logical layout also helped showcase their areas without creating information overload.
Optimisation for Performance: Visuals were compressed, unwanted JavaScript was removed, and gravity was defied using lazy loading. Such facilities provide the site with fast browsing with rich content and magnificent design.
