Esarcar | The Ultimate Car Rental Solution in Saudi Arabia

OVERVIEW OF CASE STUDY

Esar is a new generation online cars rental platform in Saudi Arabia offers a streamlined digital solution where users can browse, compare and rent luxury and latest vehicles. With a vast ranging collection from Mercedes S- Class to Ford Mustangs and BMW Z4s, Esar ensures rentars experience in quality, reliability and elegance. 

Also this platform allows to connect renters and vehicle owners, simplifying vehicle registration, rental management and customer support while providing a completely digitized, intuitive and mobile first exposure. 

 

Prominent Features of Esar

  • Wide variety of luxury and economy vehicles.
  • Advance search filters by city, car model, and dates of renting 
  • Budget -friendly pricing display with discounts
  • Integration of renter and owner onboarding systems
  • Encrypted booking process and responsive design
  • Comprehensive support system for both renters and car owners
SERVICES THEY ASKED

Esar has associated with MSM Coretch to develop a full fledged digital platform with a highly intact on performance, user - friendly and automation. Their requirements are as - 

  • Full-Stack Web Development: End-to-end development of a personalized car rental platform.
  • UI/UX Design: Unique and elegant design supporting user-friendly booking flow.
  • Back-end Architecture: Scalable systems to manage fleet, users, locations, and booking data.
  • Security Implementation: Encrypted user logins, secure payment integrations, and fraud protection.
  • SEO Optimization: Elevate platform visibility on local and regional search engines
  • Listing & Search Modules: Latest filtering by vehicle type, city, and availability
  • Owner-Tenant Dashboards: Custom onboarding, registration, and document management flows.
  • Multi-Device Optimization: Fully responsive for mobile-first usage.
THE CHALLENGES

Esar had a vision for a platform that offered:

  • A top -notch user experience across devices
  • Complex, real-time search and booking filters for car listings
  • Secure and fast payment and registration workflows
  • Private modules for car owners and renters with dedicated guides and documentation support
  • Arabic-localized content and UX practices for the regional audience
THE SOLUTIONS

We provided a highly operating and modern web solution that is tailored to Esar’s market, users and operational requirement : 

Web Development

A comprehensive and scalable web platform is developed to maintain cars, cities, user profiles, rentals and promotions optimized for both speed and reliability. 

UI/UX Design

Our designer team has created a visually clean, mobile-first interface featuring bold CTAs, vehicle cards with pricing highlights, and an elegant flow from browsing to booking.

Back-end Development

We made a modular system that could manage city-wise vehicle availability, date-based pricing, owner dashboards, and rental tracking with minimal system load.

Security Implementation

Encryption of user data, secure registration processes, and protective layers were built into the platform to maintain trust and prevent misuse.

SEO Optimization

On-page SEO best practices, meta structuring, clean URLs, and keyword optimization were used to improve Esar’s organic visibility across the Gulf region.

Listing and Filtering

We implemented intelligent filters allowing users to sort and rent based on vehicle model, date range, and city, with dynamically updated availability.

Owner and Renter Modules

This platform is a two way communication, the reason it is designed where owners could register vehicles, upload documents, and manage listings, while renters could browse, book and get support easily. 

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