LeaseLock | Deposit-Free Leasing Transformation

OVERVIEW OF CASE STUDY

Leaselock transforms the rental housing landscape by changing the security deposits with lease insurance through its platform of zero deposit. The motive behind financial barriers for renters is to secure property owners from revenue loss and unnecessary risk.With over $10 billion in leases insured, the solution is admired by premium real estate organisations and integrated across several asset classes.

Prominent Features of LeaseLock are:

  • Reduces upfront security and pet deposits
  • Complete digital and user-friendly experience. 
  • Integrated risk mitigation and claims support.
  • Easy onboarding through PMS integration. 
SERVICES THEY ASKED

Leaselock has been associated with MSM Coretech for the best end-to-end digital development solution that includes -

  • Web Development: Fast, responsive, and engaging web page.
  • UI/UX Design: Clean layouts, advanced search filters, and seamless navigation for all users.
  • Back-end Development: Traffic-friendly architecture with multi-category support.
  • Security Implementation: User authentication, secure chat functionality, and anti-fraud controls.
  • SEO Optimisation: Boost visibility in search results for organic growth.
  • Category-Based Listings: Personalized implementation for dynamic categories in ads like Jobs, Real Estate, Clubs, Events, etc.
    SMO, PPC, content writing and other digital marketing services.
THE CHALLENGES

Leaselock has met several challenges during the development of its platform. A seamless integration of several elements comprising responsive web design, composite back-end solutions, and encrypted user login had to be facilitated. The platforms need to support huge traffic levels and unique category-based listings, requiring a scalable architecture. Balancing a smooth user experience on devices, with SEO optimization in a competitive market, pushed the complexity. Additionally, integrating digital marketing efforts such as PPC and SMO with ongoing development posed strategic and operational problems. 

THE SOLUTIONS

Leaselock accompanied by MSM Coretech to get the best outcome in the field :

  • Web Development: We provided an instant, responsive and engaging web property optimized for mobile and desktop browsing with an assured and scalable user experience. 
  • UI/UX Design: We designed clean, user-oriented layouts with easy navigation and intelligent search filters, which encouraged accessibility and engagement across all user segments. 
  • Back-end Development: We constructed a scalable, traffic-efficient architecture with strong support for various dynamic ad categories and high concurrent user activity. 
  • Security Implementation: We offer encrypted user authentication, sophisticated anti-fraud protection and secure chat to preserve information and integrity. 
  • SEO Optimisation: We used technical seo best practices and end-to-end on-page to attain a top-notch level of search engine visibility and organic traffic. 
  • Category-Based Listings: We built a proprietary listing infrastructure to accommodate unique categories such as jobs, real estate, clubs and events to make managing content and user browsing smooth.
  • Digital Marketing Services: We use SMO, PPC and content writings to elevate user acquisition, brand visibility and engagement on various social media platforms.
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