Most Popular Black Friday Apps in 2025

The online shopping market is rapidly evolving, attaining great opportunities through which brands can gain a competitive edge in the market is very much necessary. Moreover, with the increasing demand for in-app shopping experiences ,many big-commerce brands, like Amazon and Walmarts, are leveraging new-Technologies for offering enhanced experience to consumers in the online-shopping market.

Black Friday is recognised as the biggest traditional shopping day with several offers and sales on big brands, in which many retailers offer different kinds of offers and rewards on their e-commerce store. This day is the highest consumer attraction day of the year, for both the physical stores and online platforms.

The addition of Small Business Saturday and Cyber Monday extended this offering by making a week full of  heavy discounts for consumers and for sellers occurs as a remarkable opportunity.
And  as we are heading into the 2025 holiday season worldwide, brands and ecommerce platforms must address everyday challenges they face to make the most out of this occasion.

This blog aims to examine the most popular black Friday applications by analysing each one of them with their key offerings.

Why Black Friday Marketing is Dominating in 2025

Black Friday sale of 2024 was historic in the U.S. online shopping market. Consumer spending increased from $10.8 billion, growing around 10.2% from 2023. In contrast, the global sales increased by 5% every year. Additionally, with the inclusion of Cyber Monday, the total week's sales were around $241.4 billion, which is a significantly large number.

Due to the increase in in-app shopping experience, modern consumers are looking for a fast response from the brands with good collections and offers.

With the integration of AI-driven personalization, brands aim to develop an enhanced experience for the consumer. In Black Friday sales, several e-commerce platforms utilise AI-gathered data to analyse the market trends, user preferences, and their purchase pattern to develop a well-customed discounted offer for them, which increases the purchase power and retention rates in the Black Friday week.

Common Features of Black Friday Applications

In the year 2025, shoppers have a tech-savvy, fast, and enhanced mobile-centric experience. The need for scrolling or looking at cluttered websites is limited because of the enhanced personalization offered by sellers with specifically curated discounts. The applications have developed their software by integrating with machine learning tools that act according to the user's behaviour.

Factors through which sellers develop enhanced user experience -

• Push notifications for live deals - Push notifications help in establishing a strong connection between the brand and the consumer by offering alerts of live deals, acting like a personal assistant.
• Countdown timers and flash sales - A running time is a great way of reflecting and developing FOMO in consumers. A seller can encourage buyers by letting them make a decision in seconds by offering flash sale offers. It creates an adrenaline rush in users, which increases the interaction rate and fosters impulsive buying.
• Seamless integration and one-click checkouts - In a fast-moving digital world, no one likes to spend a lot of time filling in details. One-click checkouts with Apple Pay and through UPI repurchase appear to take less time to enhance the user experience and reduce the possibility of change of mind.
• Loyalty rewards and cashback offers - In today’s world, consumer preference evolves at a very fast rate; offering discounts is not enough to attract potential buyers. To make them feel more valued, providing cashbacks and loyalty rewards for each purchase is a good strategy in fostering a consumer-brand relationship.

Top Application for Black Friday Sale

Contemporary buyers want intelligent and fast responsive mobile applications, rather than waiting for an email notification or refreshing websites for getting an alert for discounted offers. 

Here is a list of top Black Friday applications ruling the online shopping market in 2025, along with their key features and strategy -

Tools made by Shopify by which brands can leverage these applications

• Octane AI - Octane AI is a marketing tool that helps in developing different quizzes, gathering data, and helps in creating a personalised consumer experience and insightful recommendations. This app lets developers build a fully customised application powered by AI.  For example, Makeup brand Ilia utilises a quiz option for users to help them select the right shade.
• Tagbox UGC- This application helps in boosting organic growth of your social media platforms by generating clicks on your Shopify store website. Brands can even attract consumers by posting (user-generated content) to connect with more impact.
• TxtCart: SMS marketing and AI - This application can help brands in executing lost sales by sending alerts to the customers who have abandoned their  shopping carts with interactive messages in relation to the brands.
• Promo video maker - This tool helps brands in generating promotional video content with no cost required. Entering a good prompt with a few details, this  application can transform your site content into attractive videos for social media platforms and web applications.
• Stockbot inventory forecasting - Stockbot inventory helps in setting and forgetting major alerts about the inventory levels, which can help brands in managing stock.
• Shopify email - This application lets brands manage and track their email campaigns inside the Shopify platform. This platform offers easy templates that can develop images, logos that can be copied and pasted onto  the brand's website directly.
• Glow: Loyalty points and rewards - The Glow application helps in developing effective loyalty programs to enhance user engagement with the brand, offering tools for rewarding loyal consumers with credit points for improving the consumer lifetime value.
• Lime Spot AI bundles - Lime Spot application can help in creating customised shopping experiences for selling products across platforms and offer insightful recommendations.

Strategies by Which Brands Can Utilise These Application Effectively

Future Trends in Black Friday Sale

Mobile-centric shopping experience - If any business does not understand the importance of enhancing their mobile website, they can lose potential e-commerce buyers. According to a survey, it was identified that 69.9% of the sales were done through mobile devices. Due to Thai, there is a clear need to optimise the mobile experience of the user to encourage more sales during the Black Friday week.

Social media influence - Social media is highly preferred in today’s digital world for selecting gifts and products to purchase. In order to cater to the needs of the tech-savvy population, the brands need to develop enhanced performance on social media platforms. Developing a well-designed social media strategy can help achieve more sales during Black Friday week.

Privacy-driven marketing - Retailers need to attain an increased amount of sales in the Black Friday Week by leveraging effective marketing techniques. This means that if a consumer has added a product to their cart but has not placed the order, the brand should retarget them with the help of email and SMS organic marketing techniques.

AI-powered shopping experience - Around every 10 out of 9  sellers have integrated AI-powered tools in their business operations. These tools help retailers in analysing the market trends for developing a well-defined strategy for attracting potential customers by offering personalised discounts and rewards.

Conclusion

Each year, Black Friday occurs as the most influential sale of the year, where retailers offer heavy discounts to cater to huge consumer expectations. In 2025, buyers want early access to special offers, aiming for higher engagement with regular updates.

In order to meet the needs of the users effectively, brands need to develop effective messaging techniques that are flexible and interactive, developed on the basis of user references.
The Shopify e-commerce tools for Black Friday applications can help brands in building an automated workflow to save cost and time.  

From Amazon to TikTok, black friday applications are synchronising the way consumers discover and shop the best deals in the year 2025.  With a higher mobile-centric population, the brands got an opportunity to connect with their consumers in a more impactful manner.

Lastly, "From AI-driven suggestions to one-click checkouts, the Black Friday Applications are making the evolution of online shipping and consumer empowerment"

The Author

Gaurav Khandelwal

Gaurav Khandelwal is a digital marketing strategist and tech enthusiast with a passion for developing impactful digital experiences. With years of expertise in SEO, web development and content strategy, he helps companies grow authentically. Outside work, he enjoys exploring new cuisines, travelling to scenic destinations and finding creativity through music and writing.