Top E-commerce Platform for Businesses in 2025

The world is moving towards transforming to the digital landscape in the year 2025 and building up a strong online presence has become very important for all kinds of businesses (small or large). That is why choosing the best e-commerce platform is an important decision to make if you are a startup looking to open your first online store or even a big company wanting to go international. 


In this blog, we will highlight the “top ecommerce platforms” of 2025 to help you make the right decision that matches your development goals.

What Is an E-commerce Platform?

An e-commerce platform is a digital solution that allows different businesses to develop and manage their online shops. These platforms make the process smooth for various online store functions like product listing, inventory management, secure checkout, payment integration, and many more. An Ecommerce software solution can smoothen all the processes in your operations and enhance customer experience easily, whether you are someone who sells physical goods, digital downloads, or any other services. 

How Much Does an E-Commerce Website Cost? What are E-Commerce Software Fees? 

The cost of an e-commerce website depends on different factors. It totally depends on the platform you have chosen, your design requirements, any custom ecommerce development requirements, hosting, and third-party integrations. Here is a rough plan for the cost: 

  • Free Tools Cost: $0–$10 per month (basic features with limited support.)
  • Standard Tools Cost: $29–$299 per month (suitable for growing businesses)
  • Enterprise Tools Cost: $1,000–$30,000 per year (designed for large-scale operations.)
  • Custom development with an eCommerce development Company: Additional costs apply based on design, integrations, and security features.

Top E-Commerce Platforms in 2025
 1. Ecwid 

Ecwid is a platform that stands out as the best ecommerce platform for small business. The platform allows you to add an online store to any website without taking much time. It is considered a perfect platform for beginners, as it allows smooth integration and mobile responsiveness. 
 

Ideal For: Bloggers, existing sites needing a shopping cart


Key Features: 

  • Add e-commerce to any site (WordPress, Wix, Weebly)
  • Social media shop integration (Facebook, Instagram)
  • Real-time shipping quotes
  • POS system compatibility

Pricing:

  • Free plan available 
  • Venture: $15 per month 
  • Business: $35 per month 
  • Unlimited: $99 per month

Why Choose Ecwid: Ecwid is lightweight, fast to implement, and works best when you already have a website.

2. Shopify

Shopify is one of the most popular and top e-commerce website-building platforms in the USA for getting up and running quickly in 2025. The Shopify application platform gives you a simple interface, a vast app marketplace, and strong customer support, which makes it a go-to platform for businesses seeking a quick launch.

Ideal For: Small to medium businesses or fast-launch startups

Key Features:

  • An extensive app marketplace for functionality enhancements
  • Responsive mobile themes
  • Abandoned cart recovery tools
  • SEO & marketing integrations
  • Built-in payment gateway 

Pricing:

  • Basic: $39 per month
  • Shopify: $105 per month
  • Advanced: $399 per month
  • Shopify Plus: Custom pricing (starting from $2,000 per month) 

Why Choose It: Shopify is excellent for entrepreneurs who want to launch quickly without compromising on design or functionality. Its scalability also supports growth.

3. Wix

The platform named Wix can be your go-to ecommerce solution if you are someone looking to mix a website and an online store. The platform has a drag-and-drop interface and amazing templates, which make it easy to develop a website and are excellent for branding. It is the best Ecommerce platform for creating an online store and business website.

Ideal For: Creatives, solopreneurs, small businesses

Key Features:

  • Drag-and-drop website builder
  • Over 800 customizable templates
  • Built-in SEO and marketing tools
  • Multilingual support
  • Secure checkout & integrated payment methods 

Pricing:

  • Business Basic: $27 per month
  • Business Unlimited: $32 per month
  • Business VIP: $59 per month

Why Choose It: Wix is perfect if you need a website-first approach that also supports e-commerce. Great for branding-focused businesses.

4. BigCommerce

BigCommerce is a platform that offers a strong plus scalable solution for medium-sized to large-sized companies. The platform also supports multiple channel selling and is packed with capabilities of advanced search engine optimization.

Ideal For: Mid- to large-scale businesses needing multichannel capabilities
 

Key Features:

  • Zero transaction fees
  • Headless commerce support
  • Multichannel selling on Amazon, eBay, and social platforms
  • Advanced SEO features
  • B2B and wholesale functionality

Pricing:

  • Standard: $39 per month
  • Plus: $105 per month
  • Pro: $399 per month
  • Enterprise: Custom pricing 

Why Choose It: BigCommerce is ideal for businesses that want flexibility and deep customization without switching platforms as they scale.

5. Adobe Commerce (Magento)

Adobe Commerce is considered one of the most powerful e-commerce platforms for businesses that need deep customization in their platform. It is a highly advanced Ecommerce development solution with rich features, helping businesses like B2B and B2C to build and manage their online store.

Ideal For: Large corporations, enterprises requiring deep customization.

Key Features:

  • AI-powered personalization
  • Advanced B2B features
  • Headless architecture
  • Multi-store and multi-language support 
  • Scalable checkout workflows

Pricing:

  • Adobe Commerce Open Source: Free (self-hosted)
  • Adobe Commerce (Cloud): Starting around $22,000/year (varies based on revenue)

Why Choose It: This is the most powerful option for enterprise-level Ecommerce requiring flexibility, performance, and customization. 

6. WooCommerce

WooCommerce is the perfect platform for WordPress users. It is also considered the best e-commerce platform for adding a shopping cart to an existing WordPress site. The platform is an open-source plugin that changes your website into an online store. 

Ideal For: Bloggers, content-driven websites, existing WordPress users


Key Features:

  • Completely open-source
  • Unlimited products
  • Built-in blogging functionality
  • Wide plugin ecosystem
  • Highly customizable (with developer help)

Pricing:

  • Core plugin: Free
  • Paid add-ons/themes: $30–$300 (one-time or annual)
  • Hosting: Starting from $10–$25 per month 

Why Choose It: WooCommerce offers unmatched control for WordPress users and is ideal for content-first commerce.

7. Squarespace

This platform is suitable for individuals, small startups, and businesses looking for a brand presence. As a well-known ecommerce website development service for building platforms, Squarespace offers a simple interface that is easy to use and with this, they also provide amazing templates (free and paid).

Ideal For: Artists, creatives, boutique stores


Key Features:

  • Award-winning templates
  • Mobile Optimization
  • Inventory & product management
  • Integrated email marketing
  • Subscriptions and gift cards

Pricing:

  • Business Plan: $23 per month
  • Commerce Basic: $27 per month
  • Commerce Advanced: $49 per month

Why Choose It: Squarespace provides an intuitive and visually appealing e-commerce experience, ideal for visually oriented brands.

8. Big Cartel

Big Cartel is a platform designed for artists or small business owners. The platform offers a simple and user-friendly experience if you sell a limited number of products. The platform is well suited for the businesses looking for simplicity and straightforward online store creation.

Ideal For: Artists, crafters, and makers selling limited items


Key Features:

  • Free customizable themes
  • Simple inventory management
  • Easy-to-use mobile app
  • Performance tracking

Pricing:

  • Free for up to 5 products
  • Paid plans: $9.99 per month (50 products), $19.99 per month (500 products)

Why Choose It: Big Cartel is perfect for creators who want a simple and low-maintenance platform.

9. Square Online

Square Online bridges the gap with an integrated POS system for stores looking to go digital. This platform is also considered the best e-commerce website-building platform for selling in person and online.

Ideal For: Retailers, restaurants, service providers


Key Features:

  • Syncs with Square POS
  • Inventory sync across channels
  • Curbside pickup and delivery support
  • Mobile payment optimization 

Pricing:

  • Free to start (with Square branding)
  • Plus: $29 per month
  • Premium: $79 per month
  • Transaction fees: 2.9% + 30 cents per transaction 

Why Choose It: Perfect for brick-and-mortar stores that want to expand online without complex setups.

10. Shift4Shop

Shift4Shop offers different features for no monthly fee if you use their payment processor. This platform also includes a full website builder with its plans (all the plans) on the screen. The platform is widely popular because of its wide range of free themes. 


Ideal For: Small to mid-sized businesses using Shift4 Payments


Key Features:

  • Unlimited product listings
  • Built-in SEO, CRM, and blog
  • Abandoned cart saver
  • B2B functionality

Pricing:

  • Free with Shift4 Payments
  • Paid plans (without Shift4) Start at $29 per month

Why Choose It: Excellent for merchants looking for a complete solution with minimal upfront costs. 

11. Volusion

This platform provides an all-in-one ecommerce solutions, which is great for startups and small businesses looking for marketing tools and analytics built inside the platform. With this, Volusion offers many tools and features, including a website builder and tutorials, which makes it the best. 

Ideal For: Startups and small businesses 


Key Features:

  • Mobile-optimized
  • Responsive themes
  • Built-in CRM 
  • Subscription and billing support
  • Order management dashboard
  • Analytics and reporting tools
  • Site editor for non-coders 

Pricing:

  • Personal Plan: $35 per month (Up to 100 products)
  • Professional Plan: $79 per month (Up to 5,000 products)
  • Business Plan: $299 per month (Unlimited products)
  • Prime Plan: Custom pricing based on GMV

Why Choose It: It is best for startups seeking an all-in-one solution to manage marketing, sales, and analytics from a single, streamlined platform.

12. OpenCart

OpenCart is free e-commerce software that is also developer-friendly and features a wide range of extensions. This platform is best because it has a perfect balance between its user-friendly interface and the latest features it provides. This makes it a go-to choice for online businesses of different sizes. 

Ideal For: Tech-savvy users and businesses requiring complex structures
 

Key Features:

  • Multilingual & multi-store support
  • Affiliate system built-in
  • Thousands of extensions available
  • Open-source and self-hosted

Pricing:

  • Free core software
  • Hosting: Starting from $10–$30 per month
  • Paid extensions/themes: Varies

Why Choose It: OpenCart is ideal for businesses that need control and flexibility and don’t mind handling technical aspects.
 

Market Segment of Top E-commerce Platform

Platform

Market Share (%)

Market Focus

WooCommerce

~23%

SMBs, WordPress users

Shopify

~20%

Small–mid businesses, fast launch

Wix eCommerce

~13%

Creatives, small businesses

Squarespace

~8%

Creatives, boutique stores

Magento / Adobe Commerce

~3%

Large enterprises, B2B

Ecwid

~2%

Bloggers, microstores

OpenCart

~2%

Developers, tech-savvy businesses

Volusion

~1%

Small to mid-market

Square Online

~1%

Physical + online retail

Big Cartel

~1%

Artists, handmade sellers

Shift4Shop

<1%

U.S.-based small businesses

How to Find the Best E-Commerce Platform for the Online Store?

Here are a few factors to keep in mind that will help you find the best e-commerce platform that fulfills your needs:

 

  • Before you choose a platform, check the platform fees, overall development costs, and add-ons.
  • They should have an interface that is easy to use and reduces setup and management time.
  • Choose a platform that grows with your business.
  • Choose a platform that allows you to make custom designs and changes.
  • Make sure the platform gives regular updates, has secure payment options, and the customer support is reliable

Glimpse of Key Features and Pricing

Platform

Best For

Starting Price

Notable Feature

Ecwid

Free entry-level online stores

Free

Social media integration

Shopify

Fast and reliable setup

$39/month

Vast app ecosystem

Wix

All-in-one business website

$27/month

Drag-and-drop design

BigCommerce

Scalability and multichannel

$39/month

Zero transaction fees

Adobe Commerce

Enterprise-level customization

$22,000/year

Advanced AI-driven experiences

WooCommerce

WordPress websites

Free (core plugin)

Extensive plugin support

Squarespace

Elegant store design

$27/month

Email marketing integration

Big Cartel

Artists and creatives

Free

Simple and quick setup

Square Online

In-person + online selling

Free

POS integration

Shift4Shop

Free hosted solution

Free with processor

Unlimited products

Volusion

Built-in analytics and CRM

$35/month

Recurring billing options

OpenCart

Developer-friendly, scalable

Free

Multilingual, multi-store

 

Conclusion

In 2025, businesses have too many choices when it comes to choosing a top e-commerce platform. There is a solution customised to all your needs (whether you are looking for simplicity, scalability, or even customization in a single platform).
 

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